Turn Your Ambition
Into Achievement

Transformative training for tomorrow’s product, data, and design leaders

Trusted By

50% Improvement
in NPS score

25% Product sales
improvement

25% Decrease in time
to market

250,000+ Total Alumni

10,000+ Companies

50+ Countries

The Most Sought-After Product Management and Product Marketing Certifications In The World

Pragmatic Product Manager

Pragmatic Product Marketer

Pragmatic Product Master

Pragmatic Institute Training Gives You the Tools, Templates, and Tactics You Need

Build Your Skills With Pragmatic Workshops

AI Training for Product Professionals

Strategic Transformation

Advanced AI Techniques for Product Marketing

Taught By Industry Experts

Pragmatic Institute instructors have decades of real-world experience within companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and AT&T.

Testimonials

What Our Alumni
Are Saying

Excellent and informed structure to work from. It’s easy to tell that the team of Pragmatic Institute is a well informed and experienced team. It’s practical in practice… maybe even Pragmatic.

Pragmatic Institute gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.

The most essential need for marketing teams is to have an operational framework that includes organizational dependencies and good templates to offer a starting point for conversations and designs. Pragmatic Institute offers just that.

The lecturer was excellent, and the sessions engaging. I came away with a much greater level of confidence in these aspects than I had from the Coursera courses alone, and many additional snippets.

Pragmatic Institute training collects common-sense elements in a concise framework that are repeatable and applicable to many types of product development and launches. It gave us a language with which to speak to our highly engineering-centric leadership team.

Pragmatic Workshops

Learn about AI, Product Roadmapping, and more in these skill-building workshops.

Team Training

Increase your team’s impact with training led by industry experts.

Resources

Explore free articles, eBooks, webinars, and more.

Frequently Asked Questions

What is Pragmatic Institute?

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. With our proprietary Pragmatic Framework, we integrate product best practices with data-driven insights and design principles to create products that your market actually wants.

What Certifications do you offer?

We offer Product Management, Product Marketing, and Product Master Certification paths. To earn each certification, students must successfully complete trainings and demonstrate competency in core concepts.

What other trainings do you provide?

In addition to our product certifications, you can take individual Product Management Training Courses to improve your skills in specific areas. Beyond product trainings, you can take courses in data, design, and a variety of business-oriented Workshops for professional development.

Do you offer team training?

Yes. Pragmatic Institute offers team training for product, data, and design teams of all sizes. Our training can be customized to fit your organization’s unique needs.

Elevate Your Career

Our Registrar is available Monday through Friday from 9:30am EST/6:30am PST to 6:00pm EST/3:00pm PST.

Turn Your Ambition
Into Achievement